Coffee with the Cohort: in conversation with Frédéric, CEO of Foxy Nerds

What’s the story behind the Foxy Nerds?

Foxy Nerds actually started out as a family company — I founded it with my brother in November 2017. Essentially, in my previous company we wanted to work with influencers, but we struggled to find influencers with the right values, who we could work with for the right price. We saw this challenge and decided we couldn’t be the only ones.

What have been the highlights that really stand out for you and Foxy Nerds?

The first thing that springs to mind is the launch of our beta version at the end of 2019 with over 10 customers — its hard to explain how exciting it was, and how the satisfaction that we got from seeing all our hard work over 2 years amount to something.

What piece of advice would you give a founder now that you wish you knew when you started Foxy Nerds?

Do your homework.

What’s next for Foxy Nerds?

There are so many exhilarating things on the horizon for us as a company. We’re close to finalising deals with 300,000 more B2B influencers worldwide, we’re in discussions with a potential business partner in the US. It’s still early days, but we’ll see. Then, of course, in September we’ll be officially launching our platform — so obviously that’s a big thing in our future.

How do you see the influencer marketing landscape changing as a result as of COVID-19?

Interestingly, it is completely changing. A lot of marketing budgets have been cut, lots of digital agencies are likely to fold, which for us will mean a huge impact on our competition, but also on any partnerships.

Where do you see yourselves this time next year?

By September 2021, our ambition is to be an influencer marketing leader in in ITC and Financial services for the UK market. We’re also aiming to be an important actor across Europe by this stage, and maybe even have some first referrals in the US market.

How are you finding the Impact programme so far?

We’re really happy with the Impact programme. We have had the chance to meet some amazing mentors, who have been really helpful. We’ve built up invaluable contacts who we’ll keep in touch with, and based on what we’ve learnt from them we’re already making improvements to our strategy.

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