Digital Marketing Tips for the UK Market

Keyword Research

One of the first steps in many digital marketing campaigns is keyword research. And it’s impossible to understate the importance of this. Considered, detailed keyword research can mean the difference between rapid growth that really delivers in terms of ROI, and a muted response that doesn’t.

Creative and Copy

The language used in advertising is just as important as the keywords being targeted. Often, an advertisement is the very first thing a customer will read from a brand, so it needs to make a good impression — and it needs to be effective.

Multilingual SEO

Multilingual SEO can help to ensure that users are presented with a brand’s website in their own language, and that a site will rank for target keywords in different target languages.

B2B Paid Social Targeting

Once paid and organic search activity has been taken care of, you’ll want to start thinking about running paid social ads to generate leads and build awareness. When doing so, consider how job titles might differ according to your target market. For example, in the UK senior job titles include CEO, Executive Director and CxO. In the US the same positions are commonly known as President and Vice President.

Planning Resources

The higher your marketing budget, the greater the potential there is for learning and improving. But this learning can come at a hefty cost. To make sure you get the most for your money, consider the resources you need and calculate rough costings at the start of your campaign.

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